There are many e-commerce carts out there. Some are feature crammed but too tough to use, while others are expensive to run. As a small business owner if you want a shopping cart that you can easily manage on your own and at the same time avail the necessary features for sale and conversion optimization, nothing can be a better option than WooCommerce.
The WooCommerce shopping cart plugin can help you launch a self-hosted, WordPress-based online store in no time. Here are 10 reasons why Woocommerce is considered perfect for small businesses.
1. It is Free
It is a free open source plugin. Its additional extensions and support also cost less compared to other carts. Therefore, it reduces your overall budget making this plugin perfect for small businesses and start-ups.
2. Huge Flexibility
This is perhaps the most important benefit of this e-commerce plugin where merchants, using this platform, can enjoy a lot of flexibility with their products even without having proper knowledge about its technical operations.
3. More Features than E-commerce
WooCommerce does not force its users to go beyond their comfort zone while building an online store. For example, the users can build a fully functional store within a professional website along with an integrated blog page. All these dimensions of a business are harnessed in one place and presented together seamlessly in this platform, which is not always possible with other e-commerce technologies or plugins.
4. Similarity with WordPress
Speaking of WordPress, a widely popular CMS platform that supports more than 61 percent of the top million websites, the users of WooCommerce are able to recognize the user-friendly WordPress interface. Similarity it adds a lot of value and saves much of your time.
5. Huge Customization Options
Being free does not make WooCommerce a rigid platform. If fact, users get a lot of room to customize and tweak their online stores to accommodate unique features according to the need of the business.
6. Professional yet simple
Although it’s a free and user-friendly platform, you should not think that it is not professional enough. Inbuilt with the platform is a detailed order-tracking facility with customer engagement tools that allow buyers to view past and open orders.
7. Easy Analytics
The built-in analytics system in WooCommerce provides you thorough insight into the daily analytics- the traffic, user behavior and more. Figures like total sales, average order sales, individual customer statistics, all of these are neatly presented via graphs, without the users ever having to leave their admin panel.
8. Apps Store
There are hundreds of Woocommerce extensions available in its app store. From these extensions, one can find applications relating to payment, accounting, marketing and reporting.
9. Scope for growth
Like other ecommerce plugins or extensions, it also allows its users to exercise growth and expansion in terms of how you manage your products, store and customers.
10. Woo themes
With these Woo themes users can benefit from community forums, video tutorials and more.
So, there you have some great reasons to consider using WooCommerce for your startup.