If you’re an aspiring rap artist or singer, you’re probably not even thinking of benefits or disadvantages, as long as they’re free. If you’re an upcoming producer, you’re probably wondering why anyone would allow their instrumentals to be given away for free. Am I right?
Despite the question marks and hangups about providing free hip hop instrumentals to your audience, keep in mind that, unless you are a major producer already in the music business, or have created a nice footprint locally to rappers and singers alike, you are ultimately trying to create a name for yourself in the business. So does that mean give your entire library away for free? Not at all! There still are boundaries and limitations to be set in place regarding free beats. But of course, there are benefits as well! So let’s point out a few benefits to free hip hop instrumentals and why some beat makers and producers probably are giving some beats away for free.
The biggest and most major benefit of providing free hip hop instrumentals, or any types of beats for that matter, whether free dirty south beats, or free r&b instrumentals, the key word is free. And what do people love? Free! So the biggest benefit of you giving away some of your beats for free is publicity! This is what you want to build for yourself. When you give away free beats, especially if you own or run a website that showcases your work, you build a name for your music when other people listen and are amazed at your work. Regardless of what some think, people talk, and that one rapper that may download one of your free showcased beats will tell other members of his group or entourage to check out your website, or to contact you if you handed them a beat instead. This builds more publicity for you over time.
Another major benefit, is repeat customers! That’s right, repeat visitation from artists you’ve dealt with, and do know that repeat customers are the best customers, because you know they love your work. I can tell you from experience with my own site that, because of some of the free beats that rappers or singers downloaded from my site, I’ve had a few of those same free downloaders return to me to buy a beat or two from the site because the free beats brought out their sound and style so much, they had to return to the site to see what else was in the catalog, even if it was for sale rather than free, proving that free hip hop beats played a benefit to future sales on your instrumentals.
Yet another benefit of free beats is feedback. When people download your free instrumentals, they more often than not, at least from my experiences, send you a reply or a phone call to tell you what they thought of your work and how it worked out for them. If you’re confident, but also accepting to critique, then this is a great tool as well because you’d want to know what’s thought of about your work. And, while you’re thinking about the feedback they’re contacting you on, this opens up an opportunity for you as well to connect with another potential sale of beats you sell. You can easily let them know that if they liked, or disliked, the free beat, that you have something in your secret stash of instrumentals that they’ll love, and you can either direct them to your instrumental on the site, or provide them with a snippet of it via email. This is building more networking opportunities with artists, as well as potential sales, and more importantly, relationships with the artist and your music.
So to conclude, as you can see, free hip hop instrumentals can indeed be more beneficial than not. If you run a website with beats, make a beat or two free for download. If you’ve done this before, you’ll notice often that the free download views on your stats tend to reflect greater than the ones that aren’t free, but the important thing is that it’s generating the traffic! Everyone wants something free as i specified before, and while they want free beats, you want and need free traffic back to your site, a major benefit that any beat maker or music producer needs and benefits from.