Pay-per-click advertising (PPC) is a part of the search engine results page (SERP). These ads are powerful channels to develop and convert leads through the internet. If a business wants to earn big, it cannot ignore PPC ad campaigns at all.
How many times did you click on the ads that appear at the top and right sides of the search results? Did you find them interesting or useful, or they were just click frauds? Your answer to those questions tells how effective those pay-per-click campaigns were.
Plan PPC well to earn well
If you do not carefully plan your PPC ads, will end up spending more than your earnings. When a user searches for something in Google, the PPC ads targeting those search keywords appear in the paid listings section. You pay Google for every user click on the ad, and in turn may get visitors, potential customers, and pay-per-click ad profits.
Door with right message
Isn’t it easier to locate an address that is in the right place in right words? Making the ads interesting and relevant using suitable keywords makes your PPC ads get more clicks. You can use Google AdWords to find matching keywords, and list PPC negative keywords to avoid your ads searched for those queries.
How you use those keywords is very important. Which of the following ads interests you?
“Red Aa
The Best AAs In The Market
SALE SALE SALE
[http://www.example.com]”
“Red Aa
High Quality Farm Fresh American Apples
Buy 1 Kg, Get 1 Kg Free!
[http://www.example.com]”
Using all capitals to shorten the keywords only creates confusion, while hardcore promotional words arouse distrust. Strictly adhere to PPC rules to generate ad profits.
Go specific, do not generalize
Generalized keywords which have more traffic may not get the right visitor to your site, also costing more than the specific keywords. Unless your keywords specifically target the products and services offered, you only get irrelevant clicks which may not convert.
Just consider you are a seller of Labrador puppies and want to post a PPC ad. Which of the following queries do you think helps online users find your business?
“Labrador puppies”
“retrievers in Texas”
“puppies in USA”
“puppies in California”
“Labrador puppies in California”
We bet most of the queries here either fall short of covering the location, the right breed, or both, except the last one.
Likewise, if your ad does not contain the right keywords, they will not fetch relevant results. Always make sure the words in those ads are grammatically correct and have a clear intention. Do not obscure them like this query – “lbrdr in CA.”
Landing page as drawing-room
You can either send the visitor directly to your website or to an intermediate page to enhance the transition. The landing page is that intermediate page which you can use to lead the visitors. The right content and directions in this page can increase the chances of conversions if your offerings are great.
Link to website and call to action
You can lead the visitors to your website smoothly through the options on the landing pages and effective content. Whether the landing page is independent or a page of your website, it should include an effective call to action content.
Using Google Shopping
Most PPC campaigns are not effective due to lack of proper strategy. Well planned PPC campaign managements and ads do convert more sales and drive profits. You can use Google Shopping to fill in the details of your products and categories to better target your ads.