If your blog has nothing worth reading or sharing, you’ll never be able to build an audience, earn traffic or maximize your ROI.
But it’s not as easy as writing a few hundred words, hitting publish and waiting for traffic and shares to roll in. Not every blog post you write will resonate with your readers.
Don’t worry, though. Here’s how to write blog posts your audience can’t resist reading and sharing.
1. Nail Your Content Types and Topics
One of the easiest ways to create content readers want to dive into is by optimizing the type and topic of the content you’re writing. If you aren’t sure what will resonate with your target audience, then browse social media to see the headlines and content formats performing well. And then incorporate some of those tactics in your content strategy.
2. Ask Your Readers
You can’t always know what content type will get the biggest reaction. How do you know what your followers want to read about on your blog? Ask specific questions to find out what people are looking for. Respond to both positive and negative feedback and you’ll discover the topics that matter to your prospects and readers.
3. Determine the Purpose of Each Blog Post
Before you create any piece of content, you need to have a plan for its purpose. Do you want to start a conversation? Are you giving new product information? Should you include a call to action?
By focusing on a specific goal of each piece, you’re more likely to deliver valuable content to your audience. Create content that’s valuable to your audience and they’ll dive deep into your content. They’ll even share your content, and this will ultimately attract more attention to your blog.
4. Create SEO-Friendly Content
Before publishing any post think about keywords related to the post’s topic. Always incorporate those phrases into the headline, the opening paragraph, and near the end of the blog post.
Are you a small business? Then use more specific search terms to reduce competition on search engine results pages. Also, adding your location into blog posts is an effective way of boosting your ranking for certain search terms.
If you want to optimize your blog posts to get more readers, you need to be flexible and committed to delivering relevant and valuable content to your readers. Besides catering to your audience, you need to provide search engines with the right data so that readers can find your content.