Many chain restaurants like Dominos, KFC and McDonalds had adapted to this new trend of ordering food and have been aggressively pushing it. Even local restaurants are jumping the gun to adapt to this latest trend of serving online, and why not? There are so many benefits of having an eCommerce restaurant. We can discuss some of the advantages, so that you are able to make a speedy decision to move to this modern way of serving online orders.
The Convenience Factor
People have already shown their inclination to the convenience of online shopping, this has now even extended to ordering food. Everyone wants to order for food with the least possible hassle, and online ordering of food is so convenient, that all the visitor has to do is visit your website and an order can be placed at a click of a button.
Moreover online ordering can also help in increasing sales, by tapping on impulsive orders. Senior VP Marketing Jubilant FoodWorks, has said ” Sheer convenience is driving online ordering numbers”
Expanding Customer Base With Least Investment.
There is nothing better than a pick-up/delivery order in the restaurant industry.Food is sold at the same price, plus you can even add a delivery charge, and you need not spend your time, resources and staff in waiting on them, serving them, or cleaning up after them. Also in case of the restaurant being occupied, you don’t need to turn away customers, or ask them to wait. With the minimalist investment, you can expand your customer base without making any heavy investment.Notwithstanding for major chains the online ordering reduces their dependence and investment in call centers, as the orders are directly routed to the relevant outlet from the website. As per a leading consulting firm, “Online ordering can bring down cost by up to 40-50 %”
Increase In The Amount Of Online Order
Generally while ordering food online, customers generally tend to order more. In the comfort of their homes, they are unable to resist certain food items. Moreover, many accompaniments are suggested while a customer is in the process of ordering, thus tempting the customer further.
Build A Customer Base
Once the customer places an order, their information is saved in the database. This information can be later used to promote any festival offers, and schemes.
Instant Customer Feedback
Once the customer base has been set up, the customer, while in the process of ordering, would gladly fill up the feedback form too. This enables restaurants to handle their deficiencies in any particular area.