“Content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all great marketing icons. The reason is quite plain and simple; when you have a web presence, Content is the thing that attracts customers and retains their attention. It is the one and only means, which would bring customers to your website and turn leads into sales through all your advertising campaigns. This is what you are selling, and you should hit right on the bull’s eye for it. No place for compromise when it comes to content of your website.
A content writer should know the importance of possessing Search Engine Marketing (SEM) / Search Engine Optimization (SEO) experience. This is the most important point, as you have a commercial website which is selling your business, and your main aim is to bring traffic to your website. So an adept person, with an experience in SEM/SEO, can do wonders for your business.
With clear, concise and compelling information presented attractively about your product and service, you hope to move the visitor to view your website favorably when determining their action.
A web writer needs many of the skills required for writing informative articles, writing magazine features, producing advertising or promotional copy writing, compiling business reports, ghostwriting and news reporting. However, most importantly, one needs to understand the drawbacks or disadvantages of poor content writing
• Most web writers are expected to do their own editing and proofreading. Text will often appear online exactly as it is submitted, so it is important that a web writer knows how to correct and eliminate any errors in their own work.
• Web content writing requires an understanding of formatting, and of how text will appear when viewed on a website. A good web writer will not only use short paragraphs, and break up text with subheadings but will also use bulleted points that stand out on the screen.
• Most sites require web content to be search engine optimized. A web writer is expected to include appropriate keywords in the text. In a short piece of writing it can be very difficult to keep repeating several set phrases, while creating content that is compelling and easy to read.
• The web can be very deceptive when it comes to online writing or web content. Rarely can a reader trust the validity of information if that information was provided by purveyors who are devoid of those essential qualities that a seasoned professional writer must possess. Therefore, for web content writing to be legitimate, it must be written in such a way that the leading search engines will pick it up as to those keywords inserted into the text.