E-commerce trends 2011 have changed dramatically since last year. Since the technology is constantly changing, the trends are also changing. While the internet is still the focus for advertising, the tools that should be used in the coming year are different that what they were last year.
The first major change has been the use of Twitter. While it was just becoming a useful tool in the past, this year will see it as a must have for online marketers. E-commerce website will be able to use it as a major part of their advertising campaign.
Using the social media has never been as useful as it is this year. By integrating some useful software, it is now helpful to save time and also to use many social networks at one time. Social media is quickly playing a much larger role in the overall strategy of most online marketer campaigns.
The best part of using these networks is the price. They are cheap to use and maintain. With the consumer market at an all time low, this appeals to most companies. You can still sell like crazy while spending a small amount on advertising. Reaching your web shop consumer has never been faster or cheaper.
One thing to note is that this year online consumers will be almost solely focused on price. By using social networks to advertise cheap process you will be able to sell more and also make more. In this weak economy, you need to reach out to the one thing that everyone is focused on their pocket book. Let them know that you have rock bottom prices and are willing to meet competitor’s prices.
Your particular e-commerce niche should also use videos to reach the public. Using sites such as YouTube is a great way to get to your target audience. Using this technology is not only easy but it works. It actually works well. You will be able to keep track of who is watching your videos and give them a chance to comment on our videos. This is invaluable feedback that can only help your e-commerce business.
While SEO is still a valuable resource, technical SEO is quickly replacing it. Changing to three word queries instead of one or two is now becoming the standard in SEO optimizing. It can be useful for many new websites as well as older ones.
Reinvigorating your email marketing can also be helpful. Just sending out the normal email just does not cut it anymore. You need to personalize emails of your web shop. The consumer is just demanding more this year. Some eye catching graphics can quickly help any email campaign.
By using more social media marketing and online marketing personalization, you will be surprised at how much it can affect your business. E-commerce trends 2011 actually help making more money easier. Using the latest online tools help to reach potential customers of your web shop easier and allows for them to develop a better relationship with your company. Make more money in 2011 just by using a few simple online tools.