Nu Skin – It's Ageless
An interesting company in that it markets a diverse mix of product lines, Nu Skin currently operates in 48 worldwide markets. Their product offerings include personal care products sold under the Nu Skin brand, nutritional supplements sold under the Pharmanex brand, and the Big Planet brand, a line of products that provides services to preserve, organize, share, and enjoy your photos and home movies. The company was founded by Blake Roney, his sister Nedra Roney, and friend Sandie Tillotson, and celebrated its 25th anniversary in 2009.
As with many companies, although it makes it no less admirable, Nu Skin includes charitable work as part of its mix. They provide meal packs (Vita Mix) that are designed for donation purposes to starving areas all over the world.
One of the top key items marketed by Nu Skin is the Galvanic Spa II system, which retails for approximately $ 350. The System is a programmable Galvanic Spa (TM) II Instrument with patented self-adjusting galvanic currents and interchangeable heads-for the face, scalp, and body-and works synergistically with specially formulated products to facilitate the transport of key ingredients for optimal performance. It is considered to be the closest to a spa treatment that can be obtained for use at home. Nu Skin has about six products designed to be used with the Galvanic Spa II System, with retail prices between $ 32 and $ 60.
There are billions of dollars being spent every year in the beauty industry, not to mention all the money spent at spas and for spa products. Nu Skin is in a great position to capitalize on this ever-increasing market segment. However, most of the information provided by Nu Skin to its distributors is along the lines of product usage, and not on how to actually market and sell their products.
How could it be possible to go wrong with Nu Skin, with both personal and financial benefits to be gained? The issue is not with the products themselves, but with the lack of training on how to properly market the wonderful products. The companies system works basically like any other network marketing company: focusing more on recruiting distributors rather than providing training consultants with good marketing skills. This is where company really has failed, and neglected a golden opportunity.
My advice, if you are looking into Nu Skin, would be to really scrutinize your sponsor before signing up. Will he or she be there to train you on how to properly use the products? What training methods does the company support? The Galvanic Spa II does take some time to master before you can demonstrate it on a potential customer.
Also, how up-to-date are they in new marketing mediums? The old days of marketing only to friends and family are a thing of the past. Like any business in this world, you need to put at least as much time into learning how to properly market your business as you do working your business. If not your odds of success will be little to none.
Go in with your eyes wide open. This is a new day in marketing, and it is constantly changing. If you want a successful business, treat it like a business. Arm yourself with all the skills beforehand, keep current, put in the time, and then enjoy the fruits of your labor!