Within any specific industry, a professional is regarded and an amateur is only given a chance to prove himself, the trend however, is a risk to a new organization and an existing one is. It’s like going for a haircut to a new place knowing that you may be dissatisfied but the urge to try something new is never ending. So where does it lead an organization or a company with a new prospective? Should corporate industries take the chance at all? The answer is simple, if you believe in gambling and trust yourself to be lucky enough, then you may proceed. But when it comes to the identity of an organization, a gamble is unnecessary and completely uncalled for. There is a difference of impact on an existing organization compared to that of a new one as expressed below:
Existing Companies
The exuberant amount of money spent on infrastructure and miscellaneous expenses is all chalked out. But most organizations tend to deviate from the significant identity crisis they may face because of an outdated logo. Those who coherently follow trends and are competent, would not only revamp their logo but also set aside a budget with structured analysis as to how communicative their past logo was, its reach, its target audience conversion and not to forget its Social Media impact on the masses. But because there is a new trend and the existing organizations would like to incorporate this within their existing logo, it then becomes a daunting task for a professional designer to not only instill this new hint but also ensure that it doesn’t lose originality. In the midst of this process, the organization suddenly makes a decision to choose an amateur with new designs and hence the gamble begins.
The lingering question would only be answered at the end of a quarter or a tracking month, based on how communicative a logo truly is, whether developed by an amateur or a professional. Statistically, it mostly nurtures losses for existing companies to shift with immediate trends and especially with the aid of a new or amateur designer. Hence for an existing company, it is not only beneficial to stick with a professional designer with a decade of experience as they would complete research and analysis before incorporating an image, font or new color within the existing design or would advise accurately about the complete revamp of the current logo.
New Organizations
Startups tend to have amateurs listed way before seeking a professional. Let me cut this short to one basic point – ‘money’. The reason new companies tend to hire an amateur over a professional designer is not only because it is cost effective, but also to prove that new talent could only be unearthed with ‘risk’ involved. The masquerading statement above is a clear indication that cost effective techniques have surged deep in to organizations effecting vital decisions of brand and identity. From envisioning profits and success to that of facing reality and losses based on a poor, ineffective and an incommunicado logo. To avoid all that, a startup must always press on brand identity, a professional logo and apply cost effective techniques on everything other than the identity of the company. After all, the company is new, its presentation would score points just like the presentation of a ‘new candidate’ for an interview. The world awaits a new brand and what you have to offer has to be the best of the best. The best bet is to have a professional not only design the logo, but the website and the complete stationary.