Media Coaching Critical to Book Marketing and Book Publicity
Book marketing experts know that authors who get excited about landing an interview may lose sight of the goal, which is not to gain media interviews but to sell books. And it’s sad but true that an interview does not automatically generate sales. Effective interviews generate sales; ineffective interviews merely produce idle talk. The author who can generate sales from a television or radio interview is the author who knows how to relate to the specific audience listening to that Read More