How’s Your "Ecabulary"? Shifting Our Perceptions of Words in the Ecommerce World

Megan, a college sophomore at Indiana University, punched her credit card number into a website with a mailing address somewhere in China. She needed to buy a new $800, 36″ plasma TV with FREE DELIVERY for her Sorority House. Seems that there was an “accident” that found the old TV in the bathtub wearing a pink tee shirt and a happy face drawn on it with lipstick–the day after a weekend “study party.” Megan’s dad at home in Park Ridge, Read More

Behavioural Triggered Factors Every eCommerce Site Need To Consider

Every aspect of eCommerce site matters to them, from website speed, product displays to payment and product reviews when it is comes to buying. Studies on online behaviour revealed that every shopper’s attitude, intentions and preference vary with the situations. They have many shopping orientations regarding the convenience, choice of style, price, trustworthiness, etc. before they seal any deal. So, it is primarily essential for every retailer to consider all the behavioural triggered factors if they want to have an Read More