E-Commerce Packaging Redefines First Moment of Truth
First moment of truth or FMOT refers to the idea that consumers make their purchasing decision within three to seven seconds of encountering a product. Within these few seconds the product needs to WOW the consumer. It has to appeal to their senses, values and emotions.This role was earlier fulfilled by the product packaging. With the dawn of e-commerce, the definition of FMOT needs to be redefined for a new generation of buyers. E-commerce packaging now plays the crucial role Read More