Should Your Small Business Use ECommerce Chatbots?

The Pros and Cons of Conversational Commerce Conversation is a core part of the buying process, whether you’re asking the wine clerk what red she recommends or messaging a store owner on Facebook to see if they sell gift cards. I’m sure you’ve visited a website and had a chat box pop up, asking if you needed help or offering to start a conversation. Chances are, the “person” with whom you’re speaking isn’t human. A chatbot allows business owners to Read More

ECommerce: The Importance of SEO in 2019

The most important function of SEO is to improve the visibility of your website. Your website must be detectable when someone searches for your company, product or service to gain traction. This visibility is gained by SEO (search engine optimisation) or SEM (search engine marketing). To run a successful online business your SEO must be perfect to enable your potential customers to find and buy from you. There are several things you can do to your website to optimise the Read More