Five Ecommerce Marketing Tools You Need to Know

More and more people are using the Internet to conduct their shopping, especially with the growing use of smartphones and mobile-based product browsing. For this reason, it is wise for almost any type of retailer to consider having an ecommerce store to help sell more products. But what’s more than just selling products on the web, is effectively marketing those products to prospective customers. Search engine optimization (SEO) and Pay Per Click (PPC) advertising are two marketing channels that are Read More

PWA Sparks Tectonic Changes In eCommerce

Consumers have their personal preferences when it comes to shopping. Some want to buy a product in-store, while others prefer to visit a store to test a product, then purchase it online usually with their mobile device. For a lot of people, the whole point of shopping with their smartphone, tablet or phablet is to be able to obtain what they want without any hassle. Speed and convenience are key to their satisfaction, which many online retailers fail to meet Read More