Marketing Research & Elements of Marketing Research
Marketing research “The systematic gathering, recording and analyzing data about problems relating to the marketing of goods and services”. Market research on the other hand, is only a part of marketing research that covers a few of aspects of marketing. It is only the sub function of marketing research ‘some companies use “market research” for describing research into markets the size geographical distribution incomes, and so on. However it fails to cover the idea of research into the effects of Read More