Tag Archives: lexus

What Are Hybrid Cars?

by edd In specialty-coffee-green-coffee-beansTags:

After observing the excessive price hike on gas stations and the concerns of the car owners about the global warming and green house effect, the auto industry has invented the Hybrid Cars to tackle with these issues. A Hybrid car is a vehicle that uses two or more different energy sources to run the engine. The most frequently used term for such vehicles is HEVs (Hybrid Electric Vehicles), which use an internal combustion engine and electric motors. Apart from electric Read More

Decoding The DNA Of The Brand

by edd In specialty-coffee-green-coffee-beansTags:

In a saturated and highly competitive market place, the importance of brands and branding to market share growth and product success cannot be over emphasized. Companies, countries, regions, towns and organizations who are able to grasp the principles of brand DNA are more likely to eclipse those who do not, in terms of delivering value to shareholder investments, or in the ability to attract inwards and foreign direct investments (IDIs and FDIs). A brand refers to the tangible and intangible Read More