Marketing Strategy and Planning: The Road Map

June 23, 2022 by edd In specialty-coffee-green-coffee-beansTags: maps

Many small to medium sized businesses face a common struggle; a balancing act of plans, strategies, departments and decisions. All of the elements are present, all of the gears in working condition, but business isn’t exactly booming at the pace it had anticipated or forecasted for. What exactly does this growth and sustainability require? In a turbulent economy teeming with congested airwaves and aggressive business practices, it’s about standing out from the crowd. And surprisingly, your marketing strategy has a Read More

How the Discovery of a Map Revised the History of the World

June 22, 2022 by edd In specialty-coffee-green-coffee-beansTags: maps

I. EARLY CHINESE VOYAGES OF DISCOVERY Between 1421 and 1423 the Chinese mounted the largest fleet the world had ever seen which reached the far corners of the earth. The fleet discovered and charted the New World seventy years before Christopher Columbus and circumnavigated the globe a century before Magellan. The revelation of these achievements has challenged our notions of voyages of discovery and means that our knowledge of history has to be revised. II. THE PIZZIGANO CHART In the Read More