Acquired Needs Theory – Goal Seeking Achievers – Key to a Change Initiative

August 1, 2022 by edd In specialty-coffee-green-coffee-beansTags: needs

Acquired Needs Theory describes three types of motivational needs: Achievement, Authority and Affiliation. These were first identified and described and by David McClelland in “The Achieving Society” [1961]. David McClelland was a pioneer in the field of workplace motivational thinking, and was a proponent of competency-based assessments in favour of IQ and personality based tests. In summary, the theory states that needs are formulated over time by our experiences. We will tend to have one of these needs that affects Read More

Why Salesforce Is The Best Platform For All CRM Needs

July 31, 2022 by edd In specialty-coffee-green-coffee-beansTags: needs

A business grows in size, so does its customer base. So, for every business CRM (Customer relationship management) has become an undeniable or top concern to deal with their growing number of customers. Many extensive CRM platforms evolved in the market in the name of Salesforce, MS Dynamics, Oracle or Netsuite to help businesses close more leads and earn a strong base of good customers. However, of the lot, Salesforce is the notable CRM platform that is redefining and reshaping Read More