Other Brands Have Sex Appeal Too
Back when I was 11, I used to think that, thanks to J.J.B. Sports, the only sports brands that existed were Adidas, Nike and Reebok. Not true. Andy Murray sports Fred Perry, the Welsh rugby team play in Under Armor and Portsmouth F.C. wear Canterbury kits. The truth is that this completely fictional, holy trinity of brands has now been superseded by a new generation of sports clothing. For me this became apparent in 2005. I was on my way Read More
