7 Most Common SEO Mistakes That You May Want to Avoid

February 4, 2021 by edd In specialty-coffee-green-coffee-beansTags: seo

As far as content marketing is concerned, your blog or website should be optimized for search engines. Although SEO techniques are changing with time, SEO is still important for better ranking. However, while optimizing your site for SEO, make sure you avoid some common mistakes. Given below are a few common SEO mistakes that most people make. 1. Choosing Wrong Keywords Content optimization boils down to getting your website ranked for specific keywords. Therefore, it’s important that you opt for Read More

Better Together: PPC and SEO

February 3, 2021 by edd In specialty-coffee-green-coffee-beansTags: seo

When you think of SEO, you’re probably thinking of organic search strategies, or the methods you’re using to increase your visibility in the search engine results pages (SERPs). Pay-per-click (PPC), on the other hand, is when you actually pay for that visibility. If you’re considering the two as totally separate tactics, you might be missing out. Thinking of PPC and SEO as two components of the same campaign will help you coordinate your efforts and multiply your results with a Read More