Tag Archives: social media

How to Assess Content Promotion Performance on Social Media

by edd In specialty-coffee-green-coffee-beansTags:

The whole idea of promoting content on social media is to increase the content’s visibility, generate traffic and thereby increasing the conversion rate. With so much time and resources being spent on promoting the content on these platforms, it becomes imperative to analyse if your promotion strategy is bearing fruits. Brands also need to analyse not only if their measures are generating positive results but also how much they can gain from their SMO promotion tactics. Tools like BUZZSUMO can Read More

Social Media Tips For B2B Insurance Agencies

by edd In specialty-coffee-green-coffee-beansTags:

A strong social media presence can be challenging to accomplish for B2B (business to business) insurance agencies. Many B2B companies struggle to showcase their professionalism, and build an audience through social media marketing. Consider the following tips to help make sure your agency is maximizing your social media marketing efforts. Create Your Online Persona Your social media presence should have a well-defined personality. Informative, helpful, engaging, timely and relevant are all characteristics top B2B social media accounts consider when creating Read More