Technology Acceptance Models
The Technology Acceptance Model (TAM) is an [information systems] theory that models how users come to accept and use a technology. The model suggests that when users are presented with a new software package, a number of factors influence their decision about how and when they will use it, notably: o Perceived usefulness (PU) "The degree to which a person believes that using a particular system would enhance his or her job performance". By Fred Davis o Perceived ease-of-use (EOU) Read More